Account Director, GROW Agency
Vassiliki Giannopoulou
Vassiliki is Account Director at GROW Agency and the clients' first point of contact with the team. From brief through post-show reporting, she makes sure the brand translates correctly into every element of the booth or event. Her expertise lies in communication strategy, visitor experience design and measuring outcomes beyond foot traffic.
Articles by Vassiliki
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Exhibition booth terminology glossary: every term you need to know
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The complete first-time exhibitor guide: how to plan your first trade show
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Hanging signs and rigging at exhibition booths: what you need to know
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Storing an exhibition booth between shows: cost, conditions, and what to avoid
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Co-marketing and co-exhibiting at trade shows: how to reduce costs and bring more leads
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Island vs inline vs corner booth: which position to pick on the show floor
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AR, VR and mixed reality in exhibition booths: when it's worth the investment
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Interactive technology in exhibition booths: what works and what's a gimmick
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Booth electrical and power planning: complete guide
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Permits, fire safety and structural certificates for exhibition booths
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Exhibition booth acoustics: how to make conversations possible
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Visitor flow in exhibition booths: how to control the experience
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Exhibition booth typography: how to pick a font that reads from 20 metres
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Exhibition booth dismantling: what happens after the show
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Exhibition booth setup day: hour-by-hour what to expect
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Large exhibition booth design 30+ m²: the strategy changes
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Exhibition booth photography: why 90% of photos are bad and how to fix yours
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Exhibition booth demo strategy: how to present a product live that converts
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Sustainable exhibition booth design in 2026: what really counts and what's greenwashing
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Small exhibition booth design (9-12 m²): how to stand out in limited space
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Post-show follow-up: the 72-hour window that decides your show's ROI
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Booth attractions: what actually pulls visitors in and what's a waste
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10 most common exhibition booth mistakes (and how to avoid them)
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Custom vs modular vs portable exhibition booth: which fits you in 2026
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How much does an exhibition booth cost in 2026? Real prices, fully broken down