Every question about exhibition booths, answered
50+ answers on cost, design, timeline, materials, marketing, logistics and ROI. Can't find what you're looking for? Ask us directly.
Cost & Budget
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How much does a custom 12 m² exhibition booth cost?
From €3,500 for modular up to €9,500 for a premium custom build. Average for a mid-range custom: €5,500–7,500.
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How much does a 20 m² booth cost?
€6,000–18,000 for a custom build. Typical project at this size is €10,000–13,000.
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How much does a 50 m² booth cost?
€15,000–45,000 depending on materials and whether it needs a second storey. Premium custom builds reach €50,000+.
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What's included in your quote?
Design, 3D renders, construction, graphics, lighting, transport, setup, dismantling, transit insurance. Always itemised — no hidden costs.
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How much do 3D renders cost separately?
€350–1,500 depending on the number of frames and whether walkthrough animation is included.
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Do I pay everything up front?
No. Standard: 50% on signing, 40% before production, 10% on delivery.
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Is there extra cost for international shows?
Yes — logistics +€2,500–8,000 and local labour. Overall +25–40% over Greek shows.
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Can I get a subsidy for my participation?
Yes. The Hellenic Exhibition Authority and other bodies offer subsidies up to 50% for export-focused exhibitors. Apply 6+ months ahead.
Design & Appearance
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Custom, modular or portable — which fits me?
Custom: premium brand that wants to stand out. Modular: 3+ shows per year. Portable: many small events.
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How tall can my booth be?
Most EU venues allow 4–6 m. Premium positions at mega-shows up to 8 m. We always check venue rules.
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Is double-deck possible on 9 m²?
Technically yes, but practically no — feels cramped. We recommend a mezzanine for booths 30+ m².
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Which colours fit my brand?
Depends on industry. Tech: blue/charcoal. Premium consumer: black. Food: warm tones. Trust the design audit.
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How much does lighting matter?
It's the most underestimated element. Target 800–1500 lux on critical elements. Allocate 8–12% of budget.
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Are 3D renders necessary?
Yes. They cut risk by 80%. Without renders, 35% of clients change their mind at setup — when it's too late.
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Can I bring my own designer?
Yes. We operate as a build-only contractor. Cost is 60–75% of full custom because there's no creative phase.
Timeline & Process
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How long does it take from brief to delivery?
6–8 weeks for custom 20 m². 4–6 weeks for modular. 10–14 weeks for 50+ m² with double-deck.
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How early should I reach out?
10–12 weeks before the show ideally. 8 weeks minimum for quality outcome.
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What if I need rush production?
Possible in 3–4 weeks with +15–25% surcharge. In 2 weeks rarely — and quality is compromised.
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How many revisions are included?
2–3 revision cycles in the design phase. Additional revisions charged at €80–200/hour.
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When does the pre-show test assembly happen?
Standard on custom builds over €8,000. The booth is set up in our workshop 1–2 weeks before transport to catch issues.
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What if I change my mind after approving 3D renders?
Changes after signing off production specs cost 2–5x normal. Better to exhaust creative options during design phase.
Materials & Construction
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Which materials do you use most often?
Painted MDF (70% of projects), aluminium for modular skeleton, plexiglass for backlit elements, tension fabric for large surfaces.
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Is my booth fire-safe?
All materials are B-s1, d0 certified (EU standard). We supply every certificate the venue needs.
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How long do the materials last?
Modular aluminium: 50+ reuses. Custom MDF: 4–6 reuses. Premium laminated MDF: 8–12 reuses.
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Are there sustainable options?
Yes — FSC-certified wood, bio-based MDF, recyclable aluminium, recycled fabric. 15–30% premium but growing demand.
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Can I choose a specific laminate or finish?
Yes. We have a showroom with 100+ samples of MDF laminates, paints, fabrics, wood grain options.
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Is a second-hand modular system reliable?
Yes, if the joints are in good condition. Save 40–60% of cost. Always inspect in advance.
Setup & Logistics
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How long does setup take?
8–12 hours for 20 m². 1.5–2 days for 30+ m². 2–3 days for double-deck.
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Do I need to be present at setup?
Not strictly necessary, but recommended for final sign-off the day before the show opens.
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How does my booth get to an international show?
Road freight for EU (5–7 days, €2,000–4,000). Sea freight for other continents (3–8 weeks). ATA Carnet for customs.
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Are you at the venue during the show?
Yes. Backup person on-site throughout. Issue resolution within hours.
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What about dismantling?
2–4 hours for 20 m² booth. Included in standard project cost. Booth returns to our warehouse.
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Do you provide storage between shows?
Yes. Climate-controlled warehouse at €150–400/month. Maintenance and inventory management included.
Marketing & Visitors
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How will I attract more visitors?
Pre-show marketing (LinkedIn, email, direct mail), strong visual hook at booth, scheduled meetings with qualified prospects, post-show follow-up.
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How early should I start pre-show marketing?
4 weeks before the show. Earlier = forgotten. Closer = too late.
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Are lead capture apps reliable?
Yes. Top picks: iCapture, Captello, Cvent. All work offline. Cost €200–600/show.
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How many staff do I need for a 20 m² booth?
2–3 active on rotation + 1–2 backup. Total 4–6 for a 3-day show.
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Are swag/giveaways important?
Tier-based approach. Generic items for the masses = waste. Premium items for qualified leads = 3–5x ROI.
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How do I calculate show ROI?
(Attributable revenue × gross margin) − total cost / total cost. Target: 3–5x. 12-month attribution window is standard.
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Is professional photography important?
Yes. Cost €250–800. Assets for 12+ months of marketing. ROI 20–50x.
International Shows
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Do you build booths at Hannover Messe, EuroShop, Bauma?
Yes. We have partnerships with local installers at all major European venues. Coordination, permits, and on-site support.
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How much extra cost does an international show have?
+60–80% over Greek shows. Floor space +50%, logistics +200%, accommodation +50%.
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Do I need a local electrician in Germany?
Yes. Major German venues require a certified local electrician for final connections. €60–150/hour.
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How does an ATA Carnet work?
Temporary import document. Cost €150–500 + bond 30–40% of goods value. Allows transit without customs duties in 70+ countries.
Reuse & Maintenance
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How many times can I reuse the booth?
Modular: 50+ reuses. Custom: 5–8 reuses (before refresh). Premium custom with proper maintenance: 8–12 reuses.
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How much does it cost to refresh an existing booth?
Graphics-only refresh: €1,500–4,000. Surface refresh: €4,000–10,000. Hybrid renovation: €8,000–18,000. Always cheaper than new.
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How is the booth stored between shows?
Climate-controlled warehouse, 18–22°C, 40–50% humidity, security, inventory management. €150–400/month.
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What if something breaks in transit?
Insurance covers damage. Photos before and after. Quick-fix from workshop in 24–48 hours if needed.
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