Σύντομη απάντηση: το γλωσσάριο των εκθεσιακών περιπτέρων περιλαμβάνει 60+ specialized terms που σας βοηθούν να επικοινωνείτε με contractors, venues, και suppliers. Παρακάτω βρίσκετε complete definitions, οργανωμένα ανά κατηγορία.

Booth design terms

Backwall

Η κύρια κάθετη επιφάνεια του booth, συνήθως πίσω. Hosts logo, hero graphic, brand identity.

Inline booth

Booth με neighbors σε δύο πλευρές, ανοιχτό σε μία πλευρά (the aisle).

Corner booth

Booth στη γωνία intersection, ανοιχτό σε δύο πλευρές.

Island booth

Booth ανοιχτό σε όλες τις 4 πλευρές, χωρίς neighbors.

Peninsula booth

Booth ανοιχτό σε 3 πλευρές, με μία πλευρά εφαπτόμενη με neighbor.

Mezzanine / Double-deck

Booth με δεύτερο επίπεδο (upstairs), προσφέροντας more usable space.

Modular system

Pre-engineered booth components που reassemble σε different configurations (e.g., Octanorm, Maxima).

Pop-up / Portable booth

Lightweight, quick-setup booth που στήνεται χωρίς εργαλεία.

Custom booth

Booth designed από scratch για συγκεκριμένο brand, με unique materials και configuration.

Construction & materials

MDF (Medium Density Fiberboard)

Composite wood material, common για booth panels. Cost-effective, easily cut/painted.

HPL (High Pressure Laminate)

Decorative laminate που covers MDF surfaces, providing premium appearance.

Plexiglas / Acrylic

Transparent plastic sheet που used για backlit panels, modern aesthetics.

Octanorm

Most popular modular booth system globally, με aluminum profiles 38×38mm.

Tension fabric

Stretched fabric mounted σε aluminum frames, used για graphics σε large surfaces.

Truss / Rigging

Aluminum structures used για hanging signs, lighting, και canopies.

B-s1, d0

EU fire safety classification για booth materials. Standard requirement σε most European venues.

Lighting

Lux

Measurement of light intensity. Booth interior should target 800-1500 lux για optimum visibility.

CRI (Color Rendering Index)

How accurately LED lighting renders colors. CRI 90+ ideal για premium booths.

Color temperature (K)

LED color measurement: 2700-3000K warm, 4000K neutral, 5000K+ cool.

Backlit graphics

Lighting από behind translucent panels, creating glow effect.

Spot light

Directional light focused σε specific element (logo, product, demo).

Ambient light

General booth illumination, baseline lighting level.

Accent light

Highlighting specific elements beyond ambient.

Task light

Light focused σε work areas (counter, demo, meeting).

Logistics

ATA Carnet

Temporary import document που allows booth materials to cross borders without standard customs duties.

Sea freight

Maritime shipping, used για intercontinental booth transport.

Air freight

Aviation shipping, faster but more expensive.

Bill of lading

Shipping document που confirms goods και terms.

CE marking

EU certification που electrical equipment meets safety standards.

Setup window

Time period before show opening όπου booth assembly happens.

Dismantle / Teardown

Process of disassembling booth after show.

Marketing terms

ICP (Ideal Customer Profile)

Description of target customer για lead qualification.

A/B/C tier leads

Lead categorization: A (hot, qualified), B (warm interest), C (browsing).

Lead capture

Process of collecting visitor information at booth.

Pre-show marketing

Marketing activities before event, designed to drive booth traffic.

Post-show follow-up

Marketing activities after event, designed to convert leads to deals.

CTA (Call to Action)

Specific request σε visitor (e.g., “book a demo”, “download case study”).

Attribution

Tracking which marketing activities led to which deals.

Lead nurturing

Long-term relationship building με leads not ready to buy immediately.

Sales terms

Qualified lead

Visitor που meets specific criteria (budget, timeline, authority, need).

Pipeline value

Total potential revenue σε qualified opportunities.

Closed-won

Sale that converted into actual revenue.

Closed-lost

Sale opportunity that didn’t convert.

Sales cycle

Time από first contact to deal close.

Close rate

Percentage of qualified opportunities που become sales.

Show terms

Floor plan

Map of exhibition venue showing booth positions.

Aisle

Walking lane σε exhibition floor.

Exhibitor

Company που has booth at show.

Attendee / Visitor

Person attending the show (not exhibiting).

Company που pays για visibility beyond booth (logo σε signage, speaking slots).

Registration

Pre-show signup, includes badge issuance.

Badge

ID worn by attendees, often scanned για lead capture.

Premium booth terms

Hero shot

Most prominent visual element designed για maximum impact.

Photo wall

Designated photogenic area για visitors to take photos.

VIP zone

Premium meeting area για qualified prospects.

Sound-isolated meeting room

Booth area με acoustic treatment για conversations.

Branded experience

Total visitor experience designed around brand storytelling.

Compliance terms

Structural engineer

Professional που verifies booth structural integrity.

Fire safety inspector

Authority verifying fire safety compliance.

Insurance certificate

Document που proves coverage for liability.

Permit

Authorization από venue ή authority για specific booth elements (hanging signs, mezzanine).

Carnet bond

Refundable security against ATA Carnet temporary import.

Tech terms

Touch screen

Interactive display που responds to user touch.

NFC (Near Field Communication)

Wireless data transfer technology used για badge scanning.

RFID (Radio Frequency Identification)

Wireless tag technology used για tracking attendees, equipment.

QR code

2D barcode που when scanned opens specific content.

Lead capture app

Software που digitizes lead information.

CRM (Customer Relationship Management)

Software platform για tracking leads και customers.

Pagefind

Static search index used σε modern web platforms.

Awards terms

EuroShop RetailDesign Awards

Top global awards για exhibition design.

EuBea (European Best Event Awards)

Annual European events recognition.

EXHIBITOR Magazine Awards

US-based awards για exhibit design.

D&AD

Design and Art Direction global awards.

Common abbreviations

m²: square meters (booth size)
K: Kelvin (light color temperature) ή thousand (cost)
A1, A2, B, C-D-E, F: Euroclasses για fire ratings
WCAG: Web Content Accessibility Guidelines
RGB: Red Green Blue (color or LED type)
CMYK: Cyan Magenta Yellow Key (print color model)
DPI: Dots Per Inch (print resolution)
PPI: Pixels Per Inch (digital resolution)
VAT: Value Added Tax
ROI: Return On Investment
KPI: Key Performance Indicator
ICP: Ideal Customer Profile

Συχνές ερωτήσεις

Πόσοι όροι εκθεσιακών περιπτέρων υπάρχουν; 60-100+ specialized terms σε industry. Most exhibitors learn 20-30 frequently used.

Είναι σημαντικό to know technical terms? For communication με contractors yes. For client conversations, simpler language better.

Πώς αντιμετωπίζω confusion με όρους; Ask. Professional contractors should explain clearly. Bad sign αν cannot explain.

Είναι diafferentt οι English vs Greek terms; Most English. Some Greek-specific (e.g., εκθεσιακό περίπτερο). Both used interchangeably.

Πόσο νέοι terms εμφανίζονται; Industry evolves. New tech (AR, VR, mixed reality) brings new terms regularly.

Είναι αξιόπιστα τα translated terms σε ξένες γλώσσες; Yes για technical terms. Cultural concepts (luxury, premium) translate differently.

Πώς αντιμετωπίζω σε international contractors; English standard. Use specific terms (Octanorm, ATA Carnet) universally.

Είναι σημαντικά τα abbreviations; Yes — saves time, demonstrates professionalism.

Πόσοι όροι σχετίζονται με sustainability; 20+ που recent emergence. Important για modern brands.

Είναι standardized σε industry terminology; Mostly yes. Octanorm, Maxima, ATA Carnet universal terms.

Έχετε booth project και χρειάζεστε terminology clarification; Στείλτε μας τα στοιχεία και θα σας βοηθήσουμε. Διαβάστε επίσης πόσο κοστίζει booth και first-time exhibitor guide.